Behind the Headlines:
From a Publicist’s Perspective
Top U.S. Magazines by Reach and Traffic
The American magazine industry has proven its resilience and adaptability in a constantly shifting media landscape. This article explores how top magazines — from iconic print editions like AARP The Magazine and Better Homes and Gardens to digital-first powerhouses like La Jolla Living Magazine — have successfully expanded their influence across platforms. By analyzing key metrics like print circulation, readership, and digital reach, we highlight the enduring appeal of magazines and reveal surprising leaders in both traditional and online spaces. Whether through legacy loyalty or niche domination, these publications continue to capture massive audiences and shape cultural conversations.
Why Building a Media List is an Ineffective PR Tactic
The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.
The Anatomy of a Message: How to Craft a Response to Tough Questions
Learn how to effectively answer tough questions and build trust with your audience. Discover key strategies like honesty, transparency, and offering solutions to navigate challenging conversations with confidence.
Understanding Journalistic Ethics in Today's Media Landscape
In today's fast-paced media environment, understanding journalistic ethics is more important than ever. This post explores the foundational principles outlined by the Society of Professional Journalists (SPJ), the challenges posed by modern media bias, and the crucial distinction between opinion and news reporting. Whether you're navigating publicity campaigns or simply seeking trustworthy information, recognizing media biases and ethical standards is key to staying informed and making strategic decisions.
Navigating the PR Challenges of Robotics: Crafting a Narrative to Educate and Engage
As robots become an everyday reality, companies face unique PR challenges in shaping public perception. This blog post explores how storytelling, transparent communication, and educational messaging are critical to building trust and understanding around robotics technology. Learn how clarifying terminology, addressing fears, and showcasing real-world applications can help your brand foster consumer confidence and drive positive engagement.
The Strategic Silence: When Not Responding to a Crisis is the Response
Learn the pros and cons of using strategic silence during a PR crisis. Discover when not responding to a crisis can be an effective response and how to manage the risks involved.
The Importance of Corrections in Your PR Strategy
Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.
Communication Lessons from a Delayed Flight
We can learn much about public relations, and specifically crisis management, through difficult experiences, such as a flight delay.