Behind the Headlines:
From a Publicist’s Perspective
Turning Events Into a Strategic PR Asset
Learn how corporate events serve as powerful PR engines, helping brands control messaging, generate buzz and deepen customer engagement.
Why Distribution Deserves a Front-Row Seat in Your Media Strategy
In a digital world where discovery often happens through social media, aggregators, and smart devices, distribution is no longer an afterthought—it’s a strategic priority. This blog post explores how PR professionals can amplify the impact of earned media through modern distribution channels like syndication networks, social platforms, and connected devices. With insights into evolving audience behaviors and the expanding reach of digital-first publications, this article offers actionable strategies for integrating distribution into your media planning from the start.
Is This Outlet Worth It? How To Evaluate Media Opportunities for Maximum PR Impact
In public relations, choosing the right media outlet isn’t just about prestige—it’s about impact. This post unpacks why smaller, niche publications may sometimes outperform top-tier outlets when it comes to delivering meaningful results. With insights drawn from celebrity media strategies and practical evaluation criteria, we explore how to determine if a media opportunity truly aligns with your brand’s goals. Learn how to assess outlets based on audience relevance, editorial fit, engagement quality, storytelling freedom, and SEO value to build a smarter, more effective PR strategy.
Why Word Choice Matters: Lessons in Messaging from the Federal Reserve
In a fast-moving media landscape, every public statement has the potential to shape perception and impact business outcomes. This article explores the strategic importance of language in executive communications, using the U.S. Federal Reserve as a powerful case study. From internal memos to press conferences, the tone, clarity, and phrasing of corporate messaging can influence employee trust, investor confidence, and public reputation. Learn why thoughtful, intentional communication is not just a tactical choice but a strategic necessity.
Ignoring Media Relations Can Undermine Your Investor Relations Success
Investor relations (IR) is no longer just about earnings reports and financial disclosures. To truly influence market perception and drive shareholder value, companies—especially public ones—must integrate media relations into their IR strategy. This blog explores how media coverage, from IPO buzz to ongoing financial storytelling, can amplify investor communications, build credibility, and maintain visibility in competitive markets. Real-world examples demonstrate the power of proactive financial media engagement in boosting stock performance and reinforcing investor confidence. Discover why media relations is an essential, often overlooked, component of a modern, strategic investor relations approach.
Why Media Relations is More About Content Than Contacts
While having media contacts can open doors, successful media relations today relies more heavily on deep content knowledge than on personal connections. This blog post explores why understanding the evolving media landscape, editorial formats, and storytelling strategies is critical to earning coverage. It examines the limitations of relying solely on relationships and highlights how strategic, content-driven pitching creates scalable success for brands seeking visibility. Through practical examples, it shows how mastering content knowledge allows publicists to better serve both clients and journalists, ensuring that media relations efforts are both effective and sustainable.
Top U.S. Magazines by Reach and Traffic
The American magazine industry has proven its resilience and adaptability in a constantly shifting media landscape. This article explores how top magazines — from iconic print editions like AARP The Magazine and Better Homes and Gardens to digital-first powerhouses like La Jolla Living Magazine — have successfully expanded their influence across platforms. By analyzing key metrics like print circulation, readership, and digital reach, we highlight the enduring appeal of magazines and reveal surprising leaders in both traditional and online spaces. Whether through legacy loyalty or niche domination, these publications continue to capture massive audiences and shape cultural conversations.
What Political Campaigns Teach Us About Modern PR Strategy
Learn how the 2024 presidential campaigns reshaped PR by prioritizing niche media, podcasts, and meaningful audience connections over traditional big-brand outlets. Discover strategies to diversify media focus, rethink influence, and prioritize quality coverage for impactful brand engagement. Read more for insights on evolving your PR strategy in today’s media landscape.
Beyond “A Moment”: How Brands Can Sustain PR Success Without Big News
Every brand experiences fleeting moments of fame, but true PR success lies in maintaining relevance when the buzz fades. In our latest blog post, we explore how brands can sustain public attention through proactive PR strategies, including insight-driven content, evergreen storytelling, and strong media relationships. Learn how to keep your brand top-of-mind long after the headlines disappear. Read more to discover actionable tips for building enduring PR momentum.
Why Building a Media List is an Ineffective PR Tactic
The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.
How To Effectively Work with a Publicist: A Comprehensive Guide
Maximize your PR success by learning how to effectively collaborate with a publicist. Discover tips on meeting deadlines, timely communication, respecting media relationships, and trusting your publicist's expertise for optimal results.
The Anatomy of a Message: How to Craft a Response to Tough Questions
Learn how to effectively answer tough questions and build trust with your audience. Discover key strategies like honesty, transparency, and offering solutions to navigate challenging conversations with confidence.
Understanding Journalistic Ethics in Today's Media Landscape
In today's fast-paced media environment, understanding journalistic ethics is more important than ever. This post explores the foundational principles outlined by the Society of Professional Journalists (SPJ), the challenges posed by modern media bias, and the crucial distinction between opinion and news reporting. Whether you're navigating publicity campaigns or simply seeking trustworthy information, recognizing media biases and ethical standards is key to staying informed and making strategic decisions.
Navigating the PR Challenges of Robotics: Crafting a Narrative to Educate and Engage
As robots become an everyday reality, companies face unique PR challenges in shaping public perception. This blog post explores how storytelling, transparent communication, and educational messaging are critical to building trust and understanding around robotics technology. Learn how clarifying terminology, addressing fears, and showcasing real-world applications can help your brand foster consumer confidence and drive positive engagement.
The Strategic Silence: When Not Responding to a Crisis is the Response
Learn the pros and cons of using strategic silence during a PR crisis. Discover when not responding to a crisis can be an effective response and how to manage the risks involved.
The Importance of Corrections in Your PR Strategy
Learn the importance of corrections in your PR strategy, best practices for requesting corrections, and how to avoid pitfalls to maintain your brand's integrity and media relations.
The Role of Storytelling in PR: How to Craft Compelling Narratives
The backbone of any PR campaign is storytelling. Whether your tactical strategy involves events, social media, or media relations, the best campaigns are built on a compelling narrative. There’s a reason why this works: storytelling has been a powerful way for humans to connect throughout our entire existence. They draw people in, create a sense of community, and remain with people long after the tale is told.
Press Release Pickup vs. Coverage: Understanding the Differences and Maximizing Your PR Strategy
The press release is the most well-known tactic for media engagement, and it is a widely-used tool in PR and communications strategies. In tracking success metrics, it is important to understand the impact of press release pickup versus earned media coverage on your goals for the campaign.
Building Press Release Efficacy
The strategic deployment of a press release is a time-honored tradition, pivotal for disseminating vital information to the wider public and the media. Organizations that issue press releases, while often well-intentioned, can sometimes miss the mark if announcements are not executed with precision and a clear understanding of their impact.