Behind the Headlines:
From a Publicist’s Perspective
What Political Campaigns Teach Us About Modern PR Strategy
Learn how the 2024 presidential campaigns reshaped PR by prioritizing niche media, podcasts, and meaningful audience connections over traditional big-brand outlets. Discover strategies to diversify media focus, rethink influence, and prioritize quality coverage for impactful brand engagement. Read more for insights on evolving your PR strategy in today’s media landscape.
Why Building a Media List is an Ineffective PR Tactic
The practice of relying solely on a media list as the driving force behind PR efforts is not only outdated, it is ineffective. Building a media list should never be the backbone of a PR strategy, as there are more effective approaches that deliver better results.
Understanding Proactive and Reactive Pitching: Choosing the Right Media Relations Strategy
Media engagement typically falls into two categories: proactive and reactive pitching. Understanding the strengths and limitations of each can help organizations maximize their press opportunities and build a cohesive communications plan.
How To Effectively Work with a Publicist: A Comprehensive Guide
Maximize your PR success by learning how to effectively collaborate with a publicist. Discover tips on meeting deadlines, timely communication, respecting media relationships, and trusting your publicist's expertise for optimal results.
Understanding Journalistic Ethics in Today's Media Landscape
In today's fast-paced media environment, understanding journalistic ethics is more important than ever. This post explores the foundational principles outlined by the Society of Professional Journalists (SPJ), the challenges posed by modern media bias, and the crucial distinction between opinion and news reporting. Whether you're navigating publicity campaigns or simply seeking trustworthy information, recognizing media biases and ethical standards is key to staying informed and making strategic decisions.