Securing funding remains a pivotal goal in the dynamic landscape of startup growth and development. Achieving this goal often requires more than just a compelling business model or a revolutionary product; it necessitates capturing and maintaining the interest of potential investors and partners.

In the evolving world of public relations, choosing the right partner to elevate your brand's voice is crucial. This post demystifies the differences between traditional PR agencies and ERPR's distinctive approach.

It's not uncommon for brands to leverage holidays, memorialized months, or particular seasons to run campaigns. The most recent Pride Month, dedicated to celebrating the LGBTQ+ community, was no exception.

In today's rapidly evolving media landscape, syndication has emerged as a crucial consideration when developing media strategy. Syndication offers unparalleled opportunities to amplify reach and impact, allowing a single story to generate a larger volume of coverage.

In today's dynamic media landscape, women are making significant strides, breaking down barriers, and making their mark on media outlets, from fashion and culture to business and news. These remarkable women helm some of the world’s most notable publications; shaping narratives and driving conversations.

From simple typos to factual inaccuracies, mistakes can undermine the credibility of news articles and publications. Recognizing the significance of maintaining accurate information, media organizations have established correction policies to rectify such errors promptly.

Press releases have long been the go-to method for announcing news, but they are not always the most effective or engaging way to communicate with an audience. Increasingly, companies are looking for more creative and flexible ways to share their stories and make announcements.

Few events are more damaging to a company’s reputation than environmental, financial, or other disasters. However, even when unimaginable tragedies occur due to human error, a carefully planned and executed public relations campaign can mitigate both the short-term and long-term damage to a company’s public image.

Occasionally, when speaking to the media, it is necessary to share information that can not be attributed back to a source. These situations can be navigated by properly invoking "off the record" and "on background." 

It can be tempting to take a one-size-fits-all approach to pitching, but even the most compelling story needs a strategy. Securing better placements boils down to pitching smarter, not harder. 

Without a communications infrastructure, publicity efforts will not only be unfruitful, they may also permanently tarnish a brand’s reputation…