Earned media and social media are stronger together. Learn how to align these strategies for greater reach, engagement, and lasting publicity impact.

Radio still matters. Discover why radio is a powerful, underused tool in media relations and how it can boost reach and audience engagement.

AI is not one thing, so why talk about it like it is? Learn how brands can better communicate the nuance behind their AI technologies and avoid confusion.

Virality isn’t luck, it’s strategy. Discover how brands engineer viral moments through smart placement, algorithm mastery, and narrative power.

Learn how to handle incoming media requests effectively to strengthen media relations, increase brand awareness and make the most of every PR opportunity.

Learn how corporate events serve as powerful PR engines, helping brands control messaging, generate buzz and deepen customer engagement.

In a digital world where discovery often happens through social media, aggregators, and smart devices, distribution is no longer an afterthought—it’s a strategic priority. This blog post explores how PR professionals can amplify the impact of earned media through modern distribution channels like syndication networks, social platforms, and connected devices. With insights into evolving audience behaviors and the expanding reach of digital-first publications, this article offers actionable strategies for integrating distribution into your media planning from the start.

In public relations, choosing the right media outlet isn’t just about prestige—it’s about impact. This post unpacks why smaller, niche publications may sometimes outperform top-tier outlets when it comes to delivering meaningful results. With insights drawn from celebrity media strategies and practical evaluation criteria, we explore how to determine if a media opportunity truly aligns with your brand’s goals. Learn how to assess outlets based on audience relevance, editorial fit, engagement quality, storytelling freedom, and SEO value to build a smarter, more effective PR strategy.

In a fast-moving media landscape, every public statement has the potential to shape perception and impact business outcomes. This article explores the strategic importance of language in executive communications, using the U.S. Federal Reserve as a powerful case study. From internal memos to press conferences, the tone, clarity, and phrasing of corporate messaging can influence employee trust, investor confidence, and public reputation. Learn why thoughtful, intentional communication is not just a tactical choice but a strategic necessity.

Investor relations (IR) is no longer just about earnings reports and financial disclosures. To truly influence market perception and drive shareholder value, companies—especially public ones—must integrate media relations into their IR strategy. This blog explores how media coverage, from IPO buzz to ongoing financial storytelling, can amplify investor communications, build credibility, and maintain visibility in competitive markets. Real-world examples demonstrate the power of proactive financial media engagement in boosting stock performance and reinforcing investor confidence. Discover why media relations is an essential, often overlooked, component of a modern, strategic investor relations approach.